Table Of Content
When prospective clients are ready to buy, they can simply click “Contact Rheogistics” from any page and go straight to the contact form to start the process. Manufacturing industrial companies transform raw materials or components into finished products ready for sale. This manufacturing company website displays high-quality product images in various categories in an appealing manner with a thumbnail effect that leads visitors to a seamless shopping process. Welcoming visitors to this manufacturing industry site is a full-width image of four flavor nuts with a blue CTA button, compelling potential customers to shop for products.
Elements that help buyers to make positive decisions

These manufacturing websites exemplify the best practices of effective website design, using features such as responsive design, clean layouts, and engaging visuals to create a professional and user-friendly experience. What makes this site stand out can't be seen with the naked eye, but happens behind the scenes. The company utilizes A/B testing to drive continuous improvement and ensure that its site is always being optimized. A/B testing is a component of Growth-Driven Design (GDD), which is a more analytical and data-driven approach to website design and development. Unlike traditional web design, GDD focuses on iterative testing and improvements, capturing visitor behavior, and making decisions fueled by actionable data to convert traffic to leads— not gut instinct. Manufacturers and industrial companies looking to connect with more buyers online should note how important it is to understand who their buyers are.
Branded F&B Digital Experience
To generate leads for your manufacturing website, implement lead generation forms and develop a targeted content marketing strategy showcasing industry expertise. Optimize your website for SEO with industry-specific keywords to increase visibility. Engage with your audience on social media platforms and establish brand authority. Consider online advertising options to reach potential customers actively searching for your offerings. Monitor and analyze the performance of your lead generation efforts regularly, making data-driven decisions for continuous improvement. A manufacturing website serves as a digital hub where industrial and manufacturing companies showcase their products, services, and capabilities to potential customers.
Scott Knight, Chief Sales Officer
In fact, research shows that even when a business is not selling its products directly online (as is the case for most manufacturers), the website is the most effective conversion point on the B2B marketing funnel. Social proof is a great way to reassure potential customers considering hiring the business that it’s reputable, and others have benefited from partnering with them. If a page is important, make sure it’s clear to the visitor how to get there. For example, your contact page should always be in the top menu of your site where it’s easy to see, because that’s one common way prospective customers ask for a quote. In this way, the navigation is designed to satisfy customers’ varying levels of research needs before they’re ready to contact the shop directly, and makes it easy for them to get a quote when they want it.
#4: Design pages for your visitors
With this shift came the realization that a sophisticated, well-designed website is of paramount importance to getting ahead and staying competitive. During the first decade of the 21st century, most manufacturing businesses viewed their websites as necessary to have, but not as a critical piece of the puzzle in building their sales pipelines. For the most part, industrial corporations simply built websites that mimicked their existing printed collateral in a digital format. Interested visitors can easily use the navigation bar to explore most of the site content and use the search feature to pick a specific product. Prospective customers can use the search feature on the sticky navigation bar to access and pick specific products on the webpage. This manufacturing company website showcases the products section in a four-column layout with thumbnail features that give visitors seamless access to the shipping site.
How can I create an industrial website?
One way to help prevent visitors from getting lost is by using breadcrumbs. Breadcrumbs are like a map that tells visitors which pages they passed through to get to the page they are currently looking at. Finally, the contact us page—a critical site conversion point—is located on the far right and highlighted with a different background color than the rest of the navigation to help it stand out. These include a gallery of example parts, an “about us” page, testimonials, and a page that describes the ordering process. Make sure the images you use are high-quality, compressed, no bigger than necessary, and the right file type. JPGs are generally best for photos, because they tend to slow down your site less, while PNGs tend to be used for illustrations.
Our Manufacturing Website Design Best Practices, Header-to-Footer
2024 manufacturing industry outlook - Deloitte
2024 manufacturing industry outlook.
Posted: Mon, 30 Oct 2023 07:28:52 GMT [source]
SOTA Welding uses social media platforms to improve marketing by displaying various product images. This manufacturing webpage has a minimalist design layout that makes it stand out from other industrial website pages. As a manufacturing company, your site needs to help visitors understand the products you provide, as well as why they should choose you over your competitors.
Paper bottle developer Paboco to start production of next-generation bottle in 2024 - BeverageDaily.com
Paper bottle developer Paboco to start production of next-generation bottle in 2024.
Posted: Thu, 26 Oct 2023 07:00:00 GMT [source]
Streamline the Sales Funnel
Benefits of enlisting a web design company include professional expertise, advanced customization and more. As soon as you visit the DIGITECH site, you can tell the designers are masters of their craft. The interactive, space-style website delivers a heavy dose of originality that showcases what you can expect with your web design. DIGITECH’s main focus is UX and SEO—both are considered from the very start to help keep coding clean. Businesses that want to partner with a well-known web design agency can’t go wrong with Clay. Because of the price point, it might be best for businesses with larger pockets.
Manufacturing Website Design Examples & Best Practices (
APC International manufactures custom piezoelectric ceramic shapes and piezo devices while providing piezo application support services. As a specialized company, they wanted their site to highlight their custom products and high level of customer service. Now, as soon as you visit their manufacturing site, it becomes clear that quality is their priority.
With a focus on moisture analyzers and flow meters, Mac Instruments is a world leader in high-temperature moisture measurement in industrial processes. Starting the process of designing a manufacturing website may seem like a daunting task, so we have broken it down into sections to focus on to guide your efforts. An excellent manufacturing website also serves as a recruitment tool for those looking for employment in the industry. Potential employees can find a company that aligns with their values and goals as the company's culture, career opportunities, and employee benefits will be comprehensively outlined. The website must exhibit your company's expertise and commitment to innovation and position you as a reputable organization that is trustworthy as a partner and for those looking to purchase your products.
Everything on your website — images, content, navigation, and other website basic elements — needs to be customized specifically to your audience and your industry if you want it to work as a lead generation tool. These websites are packed with information on everything from industry news to sourcing new suppliers. So whether you’re looking to stay up-to-date on the latest manufacturing trends or find new suppliers, these websites will help you get the job done. We hope you’ll be able to find inspiration for your next manufacturing web design project in these examples, most of which showcase trends and ideas about designing a web presence for a manufacturing company. If all of this sounds like a lot, it's because it is, but it's doable and necessary.